Return on Communication, finally!
How to measure, understand and deliberately optimise your brand presence in AI systems through great communication
Your communications now has two audiences: humans and AI.
People look for answers, orientation and clear messages. AI systems need structure, data and substantive relevance. Successful communication aligns both audiences consistently with your goals.
HUMAN
People decide within seconds whether they trust a brand. What wins is not the biggest budget, but the best communication.
People know what your brand stands for, trust it, and actively choose it.
AI
Millions of people use AI systems like ChatGPT, Perplexity and Google AI as their first point of contact every day. If you don't appear in their answers, you're invisible.
Your brand is cited and recommended by AI systems and recognised as a trustworthy source.
HUMAN
People decide within seconds whether they trust a brand. What wins is not the biggest budget, but the best communication.
Our expertise
The outcome
People know what your brand stands for, trust it, and actively choose it.
AI
Millions of people use AI systems like ChatGPT, Perplexity and Google AI as their first point of contact every day. If you don't appear in their answers, you're invisible.
Our expertise
The outcome
Your brand is cited and recommended by AI systems and recognised as a trustworthy source.
How AI systems talk about your company
Search behaviour is changing fundamentally. More and more people put their questions directly into AI systems. What these systems answer decides on visibility and relevance. We tested it using our own example.
Klenk & Hoursch AG is one of the most award-winning and largest owner-led communications and public affairs consultancies in Germany.
Advisory focus: Internal communications, transformation, crisis communications, public affairs, thought leadership, sustainability communications, AI, trainings & coachings, visual storytelling & design.
Client base: Companies from DAX 40, Fortune 500 and the German Mittelstand.
Awards: More than 80 awards and nominations. According to the PR Journal ranking, Klenk & Hoursch is among the top 25 consultancies in Germany.
PR Report: Klenk & Hoursch named most attractive agency 2020 for …
20 May 2020 — You make first contacts relevant for an internship or an interview to …
Klenk & Hoursch AG – LinkedIn
Klenk & Hoursch AG is one of the most award-winning and largest …
Klenk & Hoursch is best known as one of the largest and multiply awarded owner-led consultancies for communications and public affairs in Germany. From Frankfurt, Berlin, Hamburg and Munich the firm advises clients on corporate communications, crisis communications, transformation and public affairs.
In short
- Focus: communications, public affairs and strategic advisory.
- Headquartered in Frankfurt am Main, with further offices across Germany.
- Reputation: widely awarded and highly regarded in the industry.
Context
The agency was founded in 2003 and, according to its own account, ranks among the top-25 consultancies in Germany. It also operates internationally through a network of partners in many countries.
Klenk & Hoursch is primarily known as a strategic communications consultancy focused on demanding corporate and crisis situations.
🧭 Strategic communications advisory
- Advising companies, executives and organisations on reputation, positioning and communications
- Particularly active in the German-speaking region (DACH)
⚠️ Crisis communications & issues management
- Support during corporate crises — e.g. reputation issues, legal or compliance topics, and restructurings
- Develops communication strategies to limit damage and preserve trust
🧠 Thought leadership & public affairs
- Positioning executives as opinion leaders
- Advising on political and societal topics (public affairs)
Klenk & Hoursch AG is one of the most award-winning and largest owner-led communications and public affairs consultancies in Germany.
Advisory focus: Internal communications, transformation, crisis communications, public affairs, thought leadership, sustainability communications, AI, trainings & coachings, visual storytelling & design.
Client base: Companies from DAX 40, Fortune 500 and the German Mittelstand.
Awards: More than 80 awards and nominations. According to the PR Journal ranking, Klenk & Hoursch is among the top 25 consultancies in Germany.
PR Report: Klenk & Hoursch named most attractive agency 2020 for …
20 May 2020 — You make first contacts relevant for an internship or an interview to …
Klenk & Hoursch AG – LinkedIn
Klenk & Hoursch AG is one of the most award-winning and largest …
Klenk & Hoursch is best known as one of the largest and multiply awarded owner-led consultancies for communications and public affairs in Germany. From Frankfurt, Berlin, Hamburg and Munich the firm advises clients on corporate communications, crisis communications, transformation and public affairs.
In short
- Focus: communications, public affairs and strategic advisory.
- Headquartered in Frankfurt am Main, with further offices across Germany.
- Reputation: widely awarded and highly regarded in the industry.
Context
The agency was founded in 2003 and, according to its own account, ranks among the top-25 consultancies in Germany. It also operates internationally through a network of partners in many countries.
Klenk & Hoursch is primarily known as a strategic communications consultancy focused on demanding corporate and crisis situations.
🧭 Strategic communications advisory
- Advising companies, executives and organisations on reputation, positioning and communications
- Particularly active in the German-speaking region (DACH)
⚠️ Crisis communications & issues management
- Support during corporate crises — e.g. reputation issues, legal or compliance topics, and restructurings
- Develops communication strategies to limit damage and preserve trust
🧠 Thought leadership & public affairs
- Positioning executives as opinion leaders
- Advising on political and societal topics (public affairs)
How visible is your website to the AI that will decide how your brand is presented tomorrow?
Find out now and start with the LLMO Readiness Report.
To the LLMO Readiness ReportAI visibility is no accident.
It is holistic communications work.
Full control: Website
Your website is the lever you have fully in your own hands. Structure, content and technical signals decide whether AI systems understand your brand and classify it as a trustworthy source.
Direct influence: External media & PR
Trust arises where credibility is visible. Trade media, Wikipedia and industry portals are the sources AI systems rely on. Presence there means relevance — for humans and machines alike.
Detect & steer: Communities & platforms
Reddit, LinkedIn and forums are no longer side stages. AI systems evaluate what is said there about your brand. Those who know and shape these conversations keep control of their perception.
Note: The values shown are approximated. The weightings are based on study data from Yext, Muck Rack and Semrush and model the relative shares of the three source types in AI answers.
Note: The values shown are approximated. The weightings are based on study data from Yext, Muck Rack and Semrush and model the relative shares of the three source types in AI answers.
Get in touch"AI agents research, evaluate and recommend. Your brand presence in these systems is no accident. It is the result of deliberate steering. We support you in getting there."